Super Bowl Advertisements

Every year, numerous Super Bowl advertisements are used to persuade consumers to buy the products and to create emotional appeals within the viewer. One ad that does this is a skittles ad. To create an emotional appeal, a celebrity, (Steven Tyler), starred in this ad. Also, the ad created a sense of humor which makes the product more convincing to buy as well. The target audience for this ad is around 40-60 year olds as the presence of Steven Tyler engages an older generation/audience. A second ad from this year's Super Bowl is promoting a Hyundai with an app called Car Finder that can track the car at all times. This ad creates an emotional appeal as the celebrity starred in it is comedian and actor Kevin Hart. Kevin Hart brings about humor to this ad as well and at one take during the ad, a helicopter is shown with army print hovering in the sky. These all create emotional appeals in the viewer, making it more convincing to buy the Hyundai. The target audience for this ad is around 18-40 year olds as Kevin Hart is widely known in the younger generation as well as the older one. The third ad promoted a Honda Ridgeline truck with an audio system built in to the bed of the truck. This ad incorporated humor, singing sheep, outside work, music by Queen, and appeal to nostalgia. A lot of emotions are conveyed while watching this ad which creates a persuasive effect to purchase the new truck. Due to the fact that the music playing is by Queen and the product is a vehicle, the target audience is older generation, around people aged 30-50. After analyzing these ads, I can use this to market my media product by using the emotional appeal of humor. Many kids and students could become interested in my magazine issue if they see a humorous title for the articles. By incorporating humor into the science magazine, not only is it educational, it is persuasive for the students to read it.